Bacardi appoints presidents
28 January, 2011
Bacardi has named Jon Grey and Robert Furniss-Roe regional presidents of Middle East and Africa, and Latin America respectively.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
